Worksheet 9 — Channel experiment card

Use with chapter 9, Distribution experiments. One card per channel; one row per post. Post by hand. No automation, no DMs, no vote requests.

App: ______________ Goal: ☐ downloads ☐ paying users ☐ positioning

1. Community

• Platform: ☐ Reddit ☐ forum ☐ X ☐ Facebook group ☐ Discord/Slack ☐ other: ______
• Community name and link: ______________________
• Its own rules on self-promotion (copy the relevant line): ______________________
• Links allowed? ☐ yes ☐ only in a promotion thread/day: ______ ☐ no → participate without a link, ask a moderator, or choose another community
• Platform-wide rules read? ☐ yes (date: ______)

2. Useful work

• What a reader gets even if they never install the app: ______________________
• Format: ☐ how-to ☐ teardown of our own data/decision ☐ free resource ☐ build log
• Disclosure line (in the post, not in a comment): "____________________________________"

3. Measurement path

• ☐ App Store custom product page URL: ______________ ☐ Play custom store listing URL: ______________ ☐ link with UTM tags (utm_source, utm_campaign) that Play can report for referral traffic: ______________ ☐ landing page with click count

4. Continue/stop rule (numbers chosen for this app — not a benchmark)

• Continue if within ____ days: ____ install clicks (Play) or downloads (App Store custom page) from this path and the post stays up and ______________
• Stop if: ______________
• Number of comparable posts before judging the channel: ____ (at least 2–3)

5. Posts

6. Verdict

• ☐ Continue ☐ Change the useful-work format ☐ Try a comparable community ☐ Stop this channel Reason: ______________________ Journal entry written ☐