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Indevaro
Contents
  1. 1How to choose your next app growth experiment
  2. 2Why is my app not getting downloads?
  3. 3App store keyword research and discoverability
  4. 4How to improve app store listing conversion
  5. 5Downloads but no paying users: what to check
  6. 6Did an app update hurt growth? Check crashes and ANRs
  7. 7App competitor analysis: listings, reviews and positioning
  8. 8How to measure an app growth experiment
  9. 9How to market your app after launch
  10. 10How to prioritize growth work across your apps
  11. 11How to learn from app growth experiments
  12. 12Your next two hours of app marketing

Worksheet for chapter 10, How to prioritize growth work across your apps

Worksheet 10 — Two-hours portfolio sheet

Download all worksheets (PDF) (28 pages, 449 KB)

Use with chapter 10, A portfolio and two hours. Works for one app or many. No ROI column unless you have a sourced estimate.

Date: __________ Time available: 120 min → plan about 100, keep about 20 as buffer

1. Candidates

#AppWorkGoal fit (current goal?)Evidence (none / one kind / two+)Effort (est.)Reversible?Cost of waiting a week
1
2
3
4
5
6

2. Ordering rules (apply in order)

  1. Stop active harm (regression, policy problem, broken purchase).
  2. Cheapest decisive check (30 minutes that settles which bigger job is right).
  3. A well-prepared test of the best-supported idea for the current goal.
  4. Maintenance that protects other work.
  5. Buffer.

Opportunity cost of my first choice (what won't happen): ______________________

3. Plan

Order#Planned minutesActual minutesResult
1
2
3
Buffer—20

4. Watch list (apps or items with no work today)

App / itemWhy it can waitRe-check dateTrigger to act

5. Later list (no evidence or no current goal yet)

ItemEvidence that would promote it

After the session: one line per item in the decision journal ☐