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Indevaro vs Sensor Tower
Sensor Tower presents itself as "One Platform. Every Metric. Total Visibility.", with products for app performance, app advertising, web, retail media, gaming and audience insights. Source Its app product names mobile app developers, growth and marketing teams, product managers, investors, game developers, publishers and brands. Source
Indevaro reads your store, revenue, ads and keyword data together, points to one change worth making and drafts the material with AI; you review and publish.
At a glance
| Feature | Indevaro | Sensor Tower |
|---|---|---|
| Platforms | App Store and Google Play. Source | App Store and Google Play for app performance data. Source |
| Pricing | Free $0 for one app, no card and no time limit; Indie $19 a month or $190 a year; Studio $49 a month or $490 a year. Source | No public prices: "We customize pricing plans for each customer", with Contact Sales. A free sign-up exists; its terms say free access may be restricted in functionality or data. Source Source |
| Keyword rank tracking | YesApp Store and Google Play ranks per country and language. Google Play ranks come from Google Play's web search results and cover the top 50. Source | YesKeyword rankings, app visibility and competitor positioning. Source |
| Competitor tracking | YesListing, version and price changes of the apps you watch, with a digest. Source | YesTracks competitors' ASO strategies over time. Source |
| Your App Store Connect / Play Console data | YesApp Store Connect and Google Play side by side, never summed, with the date of the data. Source | Not found on their pagesAn import of your own App Store Connect or Play Console data is not mentioned on the current product pages. Source |
| Revenue and subscriptions of your own app | YesSubscriptions from RevenueCat next to Apple Ads and Google Ads campaign spend. Source | Not found on their pagesRevenue is shown as estimates; subscription analytics of your own app were not found. Source |
| Reviews | PartlyReads your reviews; does not reply to them. Source | YesApp ratings and reviews. Source |
| Apple Ads | PartlyReads Apple Ads data next to revenue; does not manage campaigns. Source | PartlyAnalyses the impact of Apple Search Ads campaigns and has an Impression Share report; no campaign management found. Source |
| A/B tests | NoDoes not run experiments; you create them in App Store Connect or Play Console, and Indevaro keeps the plan and the result with the decision. Source | Not found on their pagesNot mentioned. Source |
| AI features | YesPoints to one change worth making and drafts the material with AI, from monthly AI credits. Source | YesSense AI natural-language search for reports; spike explanations announced as coming soon. Source |
| API | NoNo documented public API; agents connect through the MCP server. Source | Yes"Connect": API, scheduled data feeds, Snowflake, Salesforce and Slack, sold via demo. Source |
| MCP server for AI agents | PartlyRemote MCP server, in invited beta. Free is read-only; on paid plans an agent can also make changes inside Indevaro once you allow it, never in App Store Connect or Apple Ads. Source | YesMCP server for App Advertising and App Performance data, for anyone with an active Sensor Tower API subscription. Source |
| Listing change history | PartlyYour own App Store listing changes, each with reach after the change next to reach before. Not yet for your own Google Play listing. Source | Not found on their pagesNot mentioned on the product pages read. Source |
Where Sensor Tower is stronger
- Market-wide estimates of downloads, revenue, active users and retention for any app on the App Store and Google Play. Indevaro has no market estimates. Source
- Breadth beyond apps: web traffic, ad intelligence across many networks, retail media and console and PC games. Source
- It acquired data.ai, formerly known as App Annie, with its product, input data and team. Source
- data.ai's own site now only says it was acquired by Sensor Tower. Source
- Its data.ai announcement speaks of a combined 2,000+ enterprise customers. Source
- Enterprise data delivery: API, scheduled Parquet and CSV feeds, Snowflake and Salesforce. Source
- An MCP server for Claude, ChatGPT or your custom LLM. Source
Where Indevaro fits
- No public price; every plan is quoted by sales. Source
- MCP access needs an active API subscription, which is itself sold via demo. Source
- Its core data is estimates, and the current product pages document no import of your own App Store Connect or Play Console data. SourceIndevaro: App Store Connect and Google Play side by side, never summed, with the date of the data. Source
- Its small-business offer is AppMagic, acquired in May 2026; the announcement does not publish AppMagic's prices. Source
What Indevaro does not do
- It does not estimate other apps' downloads or revenue: there is no market-intelligence data. Source
- It does not manage Apple Ads or Google Ads campaigns and does not reply to reviews. Source
- It never publishes listing changes for you. Source
- It has no change history for your own Google Play listing yet; the history covers your App Store listing.
- Its MCP server is in invited beta.
Who should pick which
Pick Sensor Tower if you need market-wide estimates for apps you do not own, ad intelligence across networks or data delivered into Snowflake or Salesforce, and you are ready to talk to sales for a quote. Source
Pick Indevaro if you build one to three apps yourself and want your App Store Connect, Google Play, RevenueCat, Apple Ads and keyword data read together, with one next change prepared from it. Free $0 for one app, no card and no time limit; Indie $19 a month or $190 a year; Studio $49 a month or $490 a year.
Questions
- Does Sensor Tower publish its prices?
- No. Its pricing page says it customizes pricing plans for each customer and asks you to contact sales. Indevaro's plans are listed on its pricing page, from a $0 Free plan.
- What happened to data.ai (App Annie)?
- Sensor Tower acquired data.ai in March 2024, and data.ai's own site now only says it was acquired by Sensor Tower.
- Does Sensor Tower have an MCP server?
- Yes. Sensor Tower announced one in July 2026 for anyone with an active Sensor Tower API subscription. Indevaro's MCP server is in invited beta and is read-only on the Free plan.
- Can Indevaro estimate a competitor's downloads like Sensor Tower?
- No. Indevaro has no market-intelligence data; it reads your own store, revenue, ads and keyword data and tracks competitors' public listing changes.
Facts checked on 3 November 2026 on Sensor Tower's public pages. Spotted a change? Email contact@indevaro.com.
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