Learn
Plain guides to App Store and Google Play growth for indie iOS and Android developers: ASO basics, choosing tools and the terms the stores use.
Guides
- What is App Store Optimization (ASO)? A practical guide for indie developers
ASO makes your app easier to find and more convincing on the App Store and Google Play. What it covers, how the stores differ and how to measure it.
Roundups
- ASO tools for indie developers: how to choose, and what each one focuses on
An honest guide to ASO and app intelligence tools for developers with one or two apps: what you actually need, what eleven tools focus on, and how to pick.
Glossary
- Conversion rate (App Store)
- The App Store conversion rate is downloads divided by unique-device impressions in App Store Connect: how often being seen turned into a download.
- Impressions
- Impressions are how often your app was seen on the App Store: in search results, browse lists, the Today tab or on its own product page.
- Keyword field
- The keyword field is a hidden 100-character App Store Connect field where you list search terms for your app, separated by commas.
- Keyword ranking
- A keyword ranking is your app's position in a store's search results for one term, in one country and language, on the day it was measured.
- Organic downloads
- Organic downloads are installs from people who found your app on their own, through store search, browsing or word of mouth, rather than through paid ads.
- Proceeds vs revenue
- Proceeds are what the store pays you after its commission and taxes; revenue in RevenueCat starts from what customers paid. Why the two never match.
- Product page views
- Product page views are how often people opened your app's App Store product page, rather than only seeing the app in a list or search results.
- Retention rate
- Retention rate is the share of people who started using your app in a period and were still using it a set number of days later.
- Store listing experiments
- Store listing experiments are Google Play's A/B tests: part of your listing's visitors see a variant, so you can compare it with the current version.
- Store listing visitors
- Store listing visitors are people who reached your Google Play listing without already having the app installed on any of their devices.
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